Ever wonder why some email campaigns get clicks while others flop? The secret is email list segmentation—dividing your audience into smaller groups based on shared traits or behaviors.
Why Segmentation Works
Segmented campaigns can result in:
- 14.3% higher open rates
- 100%+ increase in click-through rates
- Lower unsubscribe rates
By sending the right message to the right people, you’re not just marketing—you’re having a conversation.
Common Ways to Segment
- Demographics (age, gender, location)
- Purchase behavior (buyers vs. browsers)
- Engagement level (active vs. inactive users)
- Email interaction (opened last 5 emails? Clicked a link?)
- Sign-up source (newsletter vs. free ebook vs. webinar)
Pro Tip: Start Small
Even splitting your list into “interested” vs. “not engaged” can dramatically improve performance.
